as well as other partner offers and accept our. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. 7, Olaplex No. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. 15 February 2023. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Top Class Actions is a legal site that handles public lawsuits. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. Track your investments 24 hours a day, around the clock from around the world. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. The reviews found elsewhere confirm this. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. Sign up for ClassAction.orgs free weekly newsletterhere. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. Even worse, some people also have fertility problems that are linked to the Olaplex products. hide caption. This case is being fought not only in the court system but also in the court of public opinion. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. Some people have successfully grown their hair with Olaplex products. A lawyer for Olaplex declined to comment on the status of the suit. Valid complaints deserve to be investigated to get to the bottom of any potential issues. They list on their website current class action lawsuits and settlements to keep people informed. Top Class Actions is a legal site that handles public lawsuits. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). All Rights Reserved. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. An advertisement for Olaplex hair products. Please look out for the groups on Facebook just to see the damage this product has caused. "A lot of this is breakage that came up after using Olaplex," she tells viewers. 0 to No. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. I started to feel the wind and air on my scalp in places that I've never felt it.". Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. Collectively, the plaintiffs are seeking more than $75,000 in damages. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. 0 to No. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. Lastly, it protects your hair from further breakage. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Olaplex states that it does this in three steps. That has happened to other people, so if you're using it, just be careful.'. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. everyone stream Carly Rae Jepsens Dedicated album - jaden . . Moreover, it helps hair color last longer. Markets never sleep, and neither does Bloomberg. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. It also . David Williams/Bloomberg via Getty Images With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. On Tuesday, Olaplex said net revenue this year will be $563 . Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. 09:13 EST 16 Feb 2023 Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Read more here: Camp Lejeune Lawsuit Claims. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. Stay up to date with what you want to know. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. For those wanting to learn how to remedy their hair and scalp. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. It's difficult to know just how many refunds Olaplex has issued. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Olaplex CEO JuE Wong. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. Olaplex has not recalled any of its products. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". By clicking Sign up, you agree to receive marketing emails from Insider "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. 'Olaplex products do not cause hair loss or hair breakage. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. An example of data being processed may be a unique identifier stored in a cookie. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. The lawsuit, filed . Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. Olaplex is a company that sells a variety of hair products. Daniela Sirtori-Cortina. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. 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